Web Survey Bibliography
Successfully engaging respondents in the survey process results in better, more thoughtful consumer inputs as well as happier respondents (who are more likely to participate again). Fostering engagement includes both intrinsic elements (building affinity with respondents) as well as extrinsic (the survey experience). This presentation will focus on the “how-to’s” of respondent engagement,with emphasis on actionable steps researchers can take to create a two-way relationship with respondents and a more engaging experience within the survey process.
Much has already been said about managing sample sourcing, leveraging state-of-the art software, and improving respondent cooperation through a variety of steps. This paper contributes to a comprehensive overview of best practices in online research by taking a careful look at the important – and greatly expanded – role of the questionnaire in online research. Virtually all online surveys are self-administered. That fact alone provides an argument for the need for questionnaires appropriate to online administration. The questionnaire that awaits the online survey-taker provides a crucial – and often overlooked – element in the mix. The received truths about questionnaire design, unfortunately, come primarily from a time before online studies were possible. Now that we’ve had a look at the results of online versus offline research some adjustments need be made. Specific attention is paid to forced-choice and open-ends that can frustrate respondents and provide unfortunate dispensation to survey takers to disengage from the exercise at hand.
Learner Outcomes:
• Understand the steps needed to build ongoing affinity with respondents
• Optimize the respondent experience within the survey process
• Understand how sub-par surveys ultimately hurt the entire research industry
50th MRA Annual Conference and RIF 2007 (abstract)
Web survey bibliography (4086)
- Low-Cost, Hosted Online Surveys Open up Opportunities for Businesses to Quickly Gain Insights Into and...; 2007; Ramstetter Wenzel, A.
- Methodology in Our Madness; 2007; Lynn, P.
- ONLINE DATA COLLECTION – SOLUTION OR BAND-AID?; 2007; Crassweller, A., Williams, D., Thompson, I.
- MAGAZINE EFFECTIVENESS NOW DIRECTLY OBSERVABLE; 2007; Green, M.
- Applications of the Document Object Model (DOM) in Web-Surveys; 2007; Neubarth, W., Kaczmirek, L.
- Respondent acceptance of web and e-mail data reporting for an establishment survey; 2007; Rosen, R. J., Harrell, L. J., Yu, H.
- The influence of interactive probing on response to open-ended questions in a web surveys; 2007; Holland, J. L., Christian, L. M.
- Evolution of web surveys at USDA`s national agricultural statistics service; 2007; Gregory, G., Earp, M.
- Using a web-lite approach to collecting data via the web; 2007; Frederickson-Mele, K.
- Email data collection; 2007; Fast, D.
- Interface Design and Testing for Electronic Self Administered Survey Forms using Excel; 2007; Farrell, E., Hewett, K., Rowley, T., Van Ede, L., Burnside, R.
- A Nonparametric Approach to Weighting Web Panel Data; 2007; Thorburn, D., Lorenc, B.
- Web questionnaires and Web 2.0; 2007; Folkedal, J.
- Automated data collection from internal Enterprise production systems ; 2007; Vik, T.
- Internet Surveys – Data Collection challenges for Statistics (Norway); 2007; Gloersen, R.
- THE READERSHIP CURRENCY: DUTCH DESIGN How a new methodology for AIR measurement opens up new perspectives...; 2007; Petric, I., Appel, M.
- Web-Based Research Tools and Techniques; 2007; Albrecht, A. C., Jones, D. G.
- Web Survey Design in ASP.Net 2.0: A Simple Task with One Line of Code; 2007; Liu, C.
- Deformation analysis of the repeated positional surveys in the undermined localities using web applications...; 2007; Milan, T.
- The Role of Emotions in the Response to Open-ended and Closed Questions in a September 11th On-line...; 2007; Jerabek, H.
- Responding to sensitive Questions in Surveys: A Comparison of Results from Online Panels, Face-to-Face...; 2007; Dayan, D., Schofield Paine, C., Johnson, A. J.
- Using Audio and Video Clips in Web Surveys — Feasibility and Impact on Data Quality; 2007; Fuchs, M., Funke, F.
- Promoting Internet surveys and respondent relationship at INE Portugal: WebInq data collection system...; 2007; Cunha, C., dos Santos, P. S., Goulão, C., Leal, J. F.
- Learning Statistics – in a web-based and non-linear way ; 2007; Rootzen, H.
- Comparisons of Delivery Methods in a Survey Distributed by Internet, Mail, and Telephone; 2007; Lesser, V. M.
- The design of electronic questionnaires: insights from the practice Afonso; 2007; Afonso, P.
- Using Multiple Modes to Collect Data in Surveys; 2007; Lynn, P.
- Intent to stay of nursing faculty in the southern United States; 2007; Garbee, D. D.
- Flexible online mixed methods design (FOMM): Philosophical and practical considerations; 2007; Lobe, B.
- Teaching and learning mixed methods research online; 2007; Ivankova, N., Verhoeven, F.
- Intention to Participate in Web Surveys: An Extended TPB Model; 2007; Fang, J., Shao, P., Wan, J.
- Interactive Features of Web Surveys; 2007; Conrad, F. G.
- The Online Measurement of Ego Centered Online Social Networks; 2007; Matzat, U., Snijders, C.
- Systematic bias between internet and mail surveys: Implication for scaling of conjoint questions; 2007; Huttin, C. C., Fadden, D. L., Winter, J.
- When epidemiology meets the internet: Web-based surveys in the millennium cohort study ; 2007; Smith, B., Smith, T. C., Gray, G. C., Ryan, M. A. K.
- Concept articulation and web research: a case study using quali-quant methods; 2007; Moskowitz, H., Rabino, S., Beckley, J.
- Guidelines for Designing Questionnaires for Administration in Different Modes; 2007; Martin, E., Hunter, J. E., DeMaio, T., Hill, Jo., Reiser, C., Gerber, E., Styles, K., Dillman, D. A.
- A preliminary study of electronic surveys as a means to enhance management accounting research; 2007; Al-Omiri, M.
- An Approach to Compare Online Survey Generating Tools; 2007; Zhang, J., Zhao, N.
- Surfable Surveys: Using Web-Based Technology to Reach Newsroom Respondents ; 2007; Adams, T., Cleary, J.
- Online Data Collection in Academic Research: Advantages and Limitations; 2007; Lefever, S., Dal, M., Matthiasdottir, A.
- Conducting the Survey; 2007; Ritter, L. A., Sue, V. M.
- Email Surveys in Educational Research: Ethical and Net-Cultural Concerns; 2007; Nguyen, C. H.
- The Consumer Panel Reinvented; 2007; Fielding, M.
- Data Preservation; 2007; Wyner, G. A.
- Questionnaire and Survey Design for Online Research; 2007; Wydra, D., Fisher, L., Strunk, K.
- The Impact of the Visible: The Design of Web Surveys; 2007; Tourangeau, R., Couper, M. P., Conrad, F. G.
- Web survey paradata: Understanding respondent’s behavior and evaluating survey questions; 2007; Heerwegh, D.
- How the shape and format of input fields affect answer; 2007; Couper, M. P., Tourangeau, R., Conrad, A.
- Sampling Bias: Face to face to Web; 2007; Bandilla, W., Blohm, M., Kaczmirek, L., Neubarth, W.